How Stuff Goes Viral

Publication information:

2013. “How Stuff Goes Viral”

Abstract

As a member of the startup teams at YouTube and Upworthy, Hong Qu has
seen firsthand how memes go viral.  He will share strategies for
conceptualizing, crafting, and spreading messages as memes, as well as
quantitative models to monitor and optimize their contagion and impact
on social media conversations and beyond.

Full text

As a member of the startup teams at YouTube and Upworthy, Hong Qu has
seen firsthand how memes go viral.  He will share strategies for
conceptualizing, crafting, and spreading messages as memes, as well as
quantitative models to monitor and optimize their contagion and impact
on social media conversations and beyond.